SBC Digital Italia 2021
Stefano Sbordoni will speak at the on-line convention organized by SBC Digital Italia on 28 and 29 July 2021 on the topic "New forms of marketing in the new normal of gaming". How gaming marketing has changed in Italy following the advertising ban. What strategies have the main operators adopted and with what results? A discussion on the developments known by the sector two years after the total ban on advertising, identifying new trends and challenges for the future. What opportunities are there for new operators? And what are the consequences in terms of responsible gaming? The new marketing methods and the relevance of technology to support operators' strategies, also from an international perspective. You can register for free via the SBC Digital Italia Registration Page.