Sigma Europe 2021
DAY2 – November 17th 2021, at 10:35, Speaker: Avv. Stefano Sbordoni (Sbordoni & Partners) on the topic: New marketing in the new normal of gaming. A growing number of countries are introducing severe restrictions on gambling advertising. This requires the adoption of new solutions in terms of industry communication and new marketing techniques. In Italy, where a total "ban" of advertisements has been (even) adopted, in every form and on every channel. Which has caused a distortion of the market, even as the business has devised and adopted new strategies. With the "case of Italy" which thus becomes a reference for those who are faced with similar dynamics. In this panel, do we propose the strategies that the main operators have adopted and the results they have obtained? Identifying new trends and challenges for the future and opportunities, in terms of Responsible Gaming. In addition to exploring the new role of affiliates. We talk about it with experts and the main international operators operating in Italy but also in other markets.